1plusX adds search-like keyword targeting to its DMP

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting.

European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX.

Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online using any word or word combination, instead of the predefined or custom combined segments often offered by other DMPs.

[Read the full article on MarTech Today.]

About The Author

About Skype

Check Also

SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from …

Leave a Reply

Your email address will not be published. Required fields are marked *