Saturday , November 25 2017


Winter Lights Festivals Across Ontario

Photo: winterfestivaloflights on Instagram  Although we are now forced to brave the cold as winter is officially upon us,  visiting one of the many winter lights festivals across Ontario can help you truly capture the holiday spirit in the air. Aside from Toronto’s annual Cavalcade of Lights at Nathan Philips Square, …

Read More »

13 Healthy Handmade Gift Ideas for Everyone on Your List

‘Tis the season for giving, and there’s no gift that keeps on giving like one that’s made with love and care. These healthy edible gifts will nourish with superfood ingredients, like Macadamia nuts, dark chocolate, goji berries and anti-inflammatory spices, while still feeling like a decadent treat. Whether you’re looking …

Read More »

Synthetic Biologists Create Bacterial ‘Tape Recorder’

A team of synthetic biologists from Columbia University has successfully converted an immune system of the gut bacterium Escherichia coli into a microscopic ‘tape recorder,’ laying the groundwork for a new class of technologies that use bacteria for everything from disease diagnosis to environmental monitoring. The results are published in …

Read More »

Computer Model Loves Eagles and Jets

SportsLine computer picks also would have won more than 96 percent of CBS Sports Office Pool Manager leagues that made straight-up NFL picks last season. Philly wins this game straight-up in a whopping 89 percent of simulations and covers the spread 63 percent of the time. And in a surprise, …

Read More »

Coming to terms with fake reviews

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good …

Read More »

2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust …

Read More »