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Four key holiday paid search trends to keep an eye on

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary …

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Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will …

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21 Simple Ideas for an Effective Small Company Saturday

This short article first ran November 22, 2016 and has been upgraded. It’s difficult for little organisations to take on the big guys. But that’s why there’s Small Company Saturday.American Express established Small company Saturday in 2010, offering small companies and brick-and-mortar shops throughout the country a special boost and …

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Healthy Mint Chocolate Krispy Treats

These Mint Chocolate Krispy Treats are crunchy, chewy, sweet, rich, and UBER decadent.  You’d never know they’re healthy!  Oh yes, these are refined sugar free, high protein, and gluten free too. Back in college, I was obsessed with Clif bars.  But after finally reading the ingredient list and looking over …

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