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As general partner in a classic Series A venture capital firm, I have the pleasure of regularly speaking to cloud software company founders. At this early stage, a lot of company building has yet to be done, which includes the development of a professional sales team. Let me set the …

After years of being overlooked, front-line employees and others who do not sit at desks all day are taking center stage in a new wave of workplace productivity apps. In the latest development, Connecteam — an all-in-one app providing HR tools, communications services, and daily operations management (eg scheduling, virtual …

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could point to its ambitions …

E-commerce has continued to boom in the wake of the COVID-19 pandemic, but running an e-commerce business has also become significantly more chaotic, with unpredictable supply chains, logistics hiccups and overall higher costs upending even the best-laid plans. To underscore the demand for solutions to address this, today a startup …

Supply chain logistics — getting components and eventually finished products from A to B to C — is one of the most critical parts of running a business, not least because it is one of the most complex, involving dozens of companies, hundreds of combinations and permutations, accounting for world …

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit Capital, DCF Capital, Data Community Fund, AIX Ventures, Italmobiliare, Streamlined Ventures and some individual strategic angel investors like Adam Metzger and …

It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it steady, dependable and trustworthy? Like people, every brand shows up in the world in …

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning, and it’s the …

Nike has officially unveiled its latest LeBron James Innovation Center, set to sit at the center of Nike’s Beaverton, Oregon campus. The center also houses the new Nike Sport Research Lab (NSRL). The NSRL will feature the world’s largest motion-capture installation with 400 cameras, 97 force plates as well as …

Conductor — a marketing technology company that was snapped up by WeWork at the height of the latter company’s expansion ambitions, only then to buy itself out in the wake of WeWork’s collapse — has raised its first round of funding as a once-again independent startup. It has picked up …