Friday , February 23 2018

SEO

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects …

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Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we’ve found that maximizing reach is important, it’s all about Relevant Reach. Learn how …

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Are Yelp ads worth paying for? How to figure it out

As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a …

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What does it mean to be Agency of the Year?

In preparation for this year’s Search Engine Land Awards, we spent some time redesigning the Agency of the Year categories with the help of returning judges from our partner Clutch: Ilse Heine, a Business Analyst leading the SEO and SEM segments and Grayson Kemper, a Senior Content Developer, who leads SEO and …

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