The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site …
Read More »The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical …
Read More »Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds
Web users are put off by seeing a “not secure” message attached to a website, Agency John Cabot has found after it surveyed 1,324 people in the UK. But we’re not just talking about knee-jerk negative reactions. In fact, the survey found the flag affects both behavior and brand perceptions. Fear …
Read More »Think like a search marketer to drive growth with YouTube
Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their journey. In fact, in a study we conducted at Google, eighty percent of shoppers told us they have switched between search and video when they’re researching products to buy. Which begs …
Read More »Content structure and structured data: Will they impact featured snippets?
In this article, I explore the difference between Structured Data and content structure as a continuation of John Mueller’s response in the Hangout. I also provide some advice on getting Featured Snippet tables that I’ve gleaned through research and rigorous testing. As an SEO who is in Google’s trenches day …
Read More »Google doc rekindles myth that click-through rate affects rankings
The debate around whether Google uses click data, CTR, for core ranking will not die. No matter how many times Google will outright say they do not use it, another debate will spark up in the community. Just a few weeks ago, Google said that CTR for ranking is made up, but …
Read More »2019 Martech Trends You Need To Know
Join the godfather of martech, Scott Brinker, for a real-time, special consider the 3 overarching patterns forming advertising modern technology today as well as in the future: The growing of martech system ecosystems.The mixing of software program and also services.The surge of person engineers.Learn exactly how you can harness these …
Read More »Bing’s holistic view of search on display at SMX West
The 2nd day of SMX West started with a keynote by the Bing group from Microsoft. Audio Speakers Christi Olson as well as Junaid Ahmed concentrated on describing Bing’s sight of exactly how search need to function, their basic technique to it and also includes they have in their online …
Read More »Advertisers can now view Google mobile speed scores for more landing pages
Marketers can currently see the loading rates of even more mobile touchdown web pages, because of a formula upgrade revealed Tuesday by Google Advertisements. The mobile rate rating upgrade allows the device to create a rating on the marketing console without as lots of advertisement clicks having actually taken place …
Read More »Invest in your best. Send your team to SMX Advanced.
Searching for brand-new methods to influence, join, and also educate your group? Send them to Search Engine Land’s SMX ® Advanced, June 3-5 in Seattle. For over a years, search online marketers have actually gathered to SMX Advanced for the most exclusive SEO as well as SEM techniques as well …
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