SEO

Today marks what would have been Dr. Maya Angelou’s 90th birthday. To celebrate the poet, writer and civil rights activist, Google has created a doodle featuring a full lineup of high-profile celebrities reciting Angelou’s poem, “Still I Rise.” The doodle begins with Angelou’s own voice, narrating the beginning of her …

Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent. It’s generally agreed that quality is more important than quantity when …

Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is …

Editor’s note: this article originally reported Giannandrea would remain at Google and has been updated to reflect the latest announcement of his move to Apple. The Information reported Monday that Google VP of Core Search Ben Gomes will be stepping up to lead all of search as vice president. This move …

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like …

Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude …

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using …

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user …

Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers — continue to grow in popularity. It is projected that affiliate marketing spending in the US alone will exceed $5.3 billion this year, up from $4.7 billion last …