SEO

In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers …

Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search “best practice,” …

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can …

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings. Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets. Behavioral (people-based) targeting Last summer, Quora introduced website retargeting to the platform. Now it’s …

ouh_desire / Shutterstock.com Google has quietly dropped the tappable shortcuts feature the company released just about a year ago in the Google search app. That feature aimed at giving you a quick way to access Google features without having to search for them. Andy B. from the Google Search Assistant …

Google has officially announced the full roll out of the new beta version of the Google Search Console on the Webmaster blog. As we reported, the beta had reached nearly everyone as of a couple of weeks ago. “We are happy to announce that the new Search Console is now available to all …

“Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the web all the time. In an era that has proclaimed the death of …

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan …

In December last year, Bing introduced several AI-powered search features, one being intelligent answers. This week Mir Rosenberg from the Bing search team published more detail on how one type of intelligent answer format called multi-perspective answers works. Bing multi-perspective answers provide two different and often opposing perspectives on a topic. “There …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz Multi-perspective answers is another …