Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the …
Read More »Canonical tags gone wild
Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some …
Read More »Bing Ads announces new Editor features for ad extensions
Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version. Ad extension scheduling Advertisers can control when their ad extensions are …
Read More »Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of …
Read More »SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location …
Read More »Amazon just upped the ante in the battle of the virtual assistants
Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. …
Read More »Google local finder rolls out website mentions matching your query
Sergey Alakov first noticed that Google has begun rolling out the local finder website mentions that Google began testing earlier this month. Website mentions in the local finder show the searcher if their query, the search they used to bring up the local results in Google, matches any of the …
Read More »7 on-site SEO problems that hold back e-commerce sites
Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with …
Read More »Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads offline conversion tracking works The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every …
Read More »Bug drops Sitelinks Searchbox from Google search results
A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search …
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