#Bizwhiznetwork.com | Business Opportunities & Products Unfolded https://www.bizwhiznetwork.com - Expert's in Business Branding Service Tue, 27 Jun 2017 00:10:45 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 10 Healthy Snack Ideas, Stolen from Top Trainers https://www.bizwhiznetwork.com/10-healthy-snack-ideas-stolen-from-top-trainers/ https://www.bizwhiznetwork.com/10-healthy-snack-ideas-stolen-from-top-trainers/#respond Mon, 26 Jun 2017 22:41:44 +0000 https://www.bizwhiznetwork.com/?p=19909 10 Healthy Snack Ideas from Top Trainers

Photos (clockwise from top left): Perry Santanachote, Alexa Schirm, Jan Vašek, Daria Nepriakhina

Had another one of those days when you’re running from a workout to a meeting to the office to an after-work event — then back home? While you might feel like you’re moving as fast as Steph Curry down the court, you’ll quickly lose your drive if you don’t fuel properly. And we’re not talking about grabbing a high-calorie, high-sugar prepackaged snack.

Eating clean is as simple as taking a few minutes a day (or the night before) to prep easy snacks that’ll keep you far from starvation mode. And first you want to figure out which snack ideas will not only fill you up, but also satisfy your cravings. For help, we turned to the people who know busy schedules best: fitness instructors with back-to-back classes and clients (not to mention families, side hustles and other day jobs). Steal their secrets to staying 100 all day, without reaching for the junk drawer. Goodbye hanger; hello better foods and moods.

RELATED: 6 Healthy Bento Boxes Better Than Starbucks

10 Snack Ideas to Get You Through Your Busiest Days

Trainer-Approved Snack Ideas: Hardboiled Eggs, Avocado, Tomato; Trainer Krystal Dwyer

Photos: Ryan Kelly / Daily Burn 365 (left); Krystal Dwyer (right)

1. Eggs, Made Ahead

“When I have a full day of training and being a mom 24/7, I always make sure I have snacks prepared and on hand,” says Krystal Dwyer, a Daily Burn 365 trainer and Flybarre instructor. She boils eggs every night for her family so they have a quick bite of satiating protein. She often pairs two of those with sliced avocado and tomatoes to munch on midday. Another go-to: pre-cut fruit, often mixed with Greek yogurt and pre-bagged granola sprinkled on top.

Trainer-Approved Snack Ideas: Garden of Life Protein Bars; Trainer Don Saladino

Photos: Nina Duncan (left); Garden of Life (right)

2. All About Bars

No, we’re not talking happy hour. Don Saladino, celeb trainer and founder of Drive Studios in NYC, loves the Garden of Life sports line, particularly the plant-based protein bars. Made of clean ingredients that are gluten-, dairy- and soy-free, they help repair and rebuild your muscles after a workout. His favorite flavors include peanut butter chocolate and sea salt caramel.

RELATED: 11 Healthy Homemade Protein Bar Recipes

Trainer-Approved Snack Ideas: Veggies and Homemade Greek Yogurt Dip; Trainer Dara Theodore

Photos: Ryan Kelly / Daily Burn 365 (left); Dara Theodore (right)

3. Greens, Nuts, Bars, Oh My

Dara Theodora, a trainer for Daily Burn 365 and The Fhitting Room in NYC, is a huge fan of veggies, especially carrot sticks and snow peas dipped in a homemade Greek yogurt dip with a splash of hot sauce. She also loves her Nutribullet. “I make shakes with banana, blueberries, a healthy fist full of dark leafy greens, nut butter — my go-to is Nuttzo — and almond milk,” she says. Theodore also never leaves home without a banana, apple and a bag of properly portioned nuts. Occasionally, she’ll pack a Kind Bar, too. “I choose the flavors with the least sugar,” she says.

Trainer-Approved Snack Ideas: Homemade Granola; Trainer Cheri Paige Fogelman

Photos: Ryan Kelly / Daily Burn 365 (left); Daria Nepriakhina (right)

4. Low Sugar, High Protein and Fat

“I always steer clear of as much sugar as possible and go for protein and a little fat,” says Cheri Paige Fogelman, an instructor on Daily Burn 365. Fogelman makes her own granola, filled with oats, hemp hearts and flax, chia, pumpkin, sunflower and sesame seeds. For more protein, she grabs an Epic Bar made of bison or smears sunflower butter on a gluten-free granola bar, like Go Raw Buckwheat. “Sun Butter makes cute little grab-and-go containers for sunflower butter, but for those not chained down by nut allergies, try Justin’s nut butter pouches,” she suggests.

RELATED: Why You Should Eat More Fat and Less Sugar

Trainer-Approved Snacks: Lenny and Larry's Protein Cookies; Trainer Keith Lawrence

Photos: James Farrell (left); Daria Nepriakhina (right)

5. Pumped Up Desserts

If you have a sweet tooth but want some protein to fuel you, take a cue from Keith Lawrence, head coach at NYC’s Tone House. His two must-haves include: Lenny and Larry’s Protein Cookie (with 16 grams of protein, low sugar and still tastes like dessert), and Natureworks Protein Carrot Cakes. “These are a great way to satisfy my craving for baked goods, while also having a healthy option for protein between meals,” he says. Count us in. (Try these protein-packed cookie recipes for more options!)

Trainer-Approved Snack Ideas: Blue Diamond 100-Calorie Nut Packages; Trainer Nora Minno, RD

Photos: Ryan Kelly / Daily Burn 365 (left); Pond5 (right)

6. Pre-Packaged Protein, Plus Fiber

A choice mini meal for Daily Burn 365 instructor and registered dietitian, Nora Minno, RD: Quest Bars, which are high in protein, yet low in calories (under 200). She also enjoys Blue Diamond’s 100-calorie nut packages. “They are super easy to travel with and non-perishable,” she says. “It’s important to get that protein and healthy fat while on the go.” Minno almost always carries around individual protein packets, which she can easily mix with water. Plus, she often has a piece of fruit, like an apple or orange, for a quick hit of fuel, fiber and vitamins.

RELATED: Your Cheat Sheet to Vegan Protein Powders

Trainer-Approved Snack Ideas: Homemade Muffins; Trainer CeCe Marizu

Photos: Ryan Kelly / DB10 (left); Alexa Schirm (right)

7. Homemade and Healthy Muffins

One of the best portable snacks out there — that’s also super easy to make — is muffins. For a low-sugar option, CeCe Marizu, Daily Burn 365 and Equinox fitness instructor follows this recipe:

3 cups oat flour
2 teaspoons baking powder
1 teaspoon baking soda
Pinch of cinnamon
1 scoop of Vega protein powder (vanilla or chocolate)
1 tablespoon of organic maple syrup
3 ripe bananas
1 tablespoon of coconut oil
2 eggs
1 cup of Greek yogurt

Bake ‘em for 14 to 16 minutes at 375 degrees. “I add blueberries from time to time too and bake a little longer,” she says. Even better: Spread some almond butter between two and enjoy them with coffee. Basically the perfect feel-good snack.

Trainer-Approved Snacks: Banana and Peanut Butter Sandwiches; Trainer Phoenix Carnevale

Photos: Ryan Kelly / Daily Burn 365 (left); Twenty20 (right)

8. PBB and Better-for-You Pudding

The classic PBJ was due for a remix, and Phoenix Carnevale, MMA expert and Daily Burn 365 instructor, does it like this: “I make a peanut butter and banana no bread ‘sandwich,’ where I take a smear of peanut butter and two slices of banana and put them together,” she says. You get protein, fat, potassium and fiber in one low-carb combo. To satisfy a sweet craving, Carnevale also mixes chocolate protein powder with Greek yogurt and two chopped strawberries. Or she just drizzles a little chocolate right over a bowl of strawberries.

RELATED: 18 Protein Shake Recipes That Taste Just Like Dessert

Trainer-Approved Snack Ideas: Watermelon and Almonds; Trainer Bradley Rose

Photos: Bradley Rose (left); Jan Vašek (right)

9. Melon, Almonds and Energy

Summertime is the perfect time to kick up your intake of water-filled foods like cucumbers, celery, cantaloupe and watermelon — Rumble boxing instructor, Bradley Rose’s preferred option. To keep him fueled between punch combos, he has a cup of melon, a handful of almonds (those healthy fats and protein fill you up) and a cup of nitro coffee. Because there’s nothing like caffeine for a serious performance boost.

Trainer-Approved Snack Ideas: Smoothies and Raspberries; Trainer Erika Shannon

Photos: Ryan Kelly / Daily Burn 365 (left); Perry Santanachote (right)

10. Fruit, Smoothies and an Emergency Bar

Erika Shannon, Daily Burn 365 and Soul Cycle instructor, always has bananas and raspberries on hand. “I can eat raspberries by the pint,” she says. She also makes smoothies to take on the go with frozen berries, fresh spinach, a banana, water or almond milk — and occasionally avocado if she wants it extra creamy. For the times she feels a bout of hanger coming on, Shannon keeps a stash of RX bars in Coconut Chocolate flavor. “I don’t make a habit of eating lots of bars, but the RX bars are so great and have simple ingredients,” she says.

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Archaeologists Find Earliest Monumental Egyptian Hieroglyphs https://www.bizwhiznetwork.com/archaeologists-find-earliest-monumental-egyptian-hieroglyphs/ https://www.bizwhiznetwork.com/archaeologists-find-earliest-monumental-egyptian-hieroglyphs/#respond Mon, 26 Jun 2017 22:41:09 +0000 https://www.bizwhiznetwork.com/?p=19908 A team of archaeologists from Belgium, the United States and Egypt has uncovered some previously unknown rock inscriptions, which include 5,200-year-old Egyptian hieroglyphs, at the archaeological site of El-Khawy, near the ancient Egyptian city of Elkab.

The newly discovered panel of signs features images of a bull’s head on a short pole followed by two back-to-back saddlebill storks with a bald ibis bird above and between them. This arrangement of symbols is common in later Egyptian representations of the solar cycle and with the concept of luminosity. Image credit: Yale University.

The newly discovered panel of signs features images of a bull’s head on a short pole followed by two back-to-back saddlebill storks with a bald ibis bird above and between them. This arrangement of symbols is common in later Egyptian representations of the solar cycle and with the concept of luminosity. Image credit: Yale University.

“This newly discovered rock art site preserves some of the earliest — and largest — signs from the formative stages of the hieroglyphic script and provides evidence for how the ancient Egyptians invented their unique writing system,” said John Coleman Darnell, professor in the Department of Near Eastern Languages and Civilizations at Yale University.

Prof. Darnell and his colleagues from Yale, the Cinquantenaire Museum (Royal Museums of Art and History) in Brussels, Belgium, the Egyptian Ministry of Antiquities, and the Aswan and Edfu Inspectorates also discovered rock art depicting a herd of elephants that was carved between 4,000-3,500 BC.

“One of the elephants has a little elephant inside of it, which is an incredibly rare way of representing a pregnant female animal,” Prof. Darnell said.

The archaeologists also identified a panel of four signs, created circa 3,250 BC and written right to left — the dominant writing direction in later Egyptian texts — portraying animal images of a bull’s head on a short pole followed by two back-to-back saddlebill storks with a bald ibis bird above and between them.

The arrangement of symbols is common in later Egyptian representations of the solar cycle and with the concept of luminosity.

“These images may express the concept of royal authority over the ordered cosmos,” said Prof. Darnell, director of the Yale Egyptological Institute in Egypt and co-director of the Elkab Desert Survey Project (EDSP).

“This discovery isn’t new in the sense that this is the first time that anyone has seen these hieroglyphs; this is the first time that anyone has seen them on such a massive scale,” he said.

“These individual hieroglyphs each measure just over a half meter in height, and the entire tableau is 27.5 inches (70 cm) in height. Previously found signs were only one or two centimeters in size.”

“In the modern world this would be akin to seeing smaller text on your computer screen and then suddenly seeing very large ones made the same way only on a billboard.”

Prof. Darnell examines the hieroglyphs from atop a tall scaffold. Image credit: Yale University.

Prof. Darnell examines the hieroglyphs from atop a tall scaffold. Image credit: Yale University.

The area where the archaeologists located the inscriptions is in the northern desert hinterland of Elkab.

“This area, along with Hierakonpolis, located across the river and known as its twin city, were very important centers in ancient Egypt, and demonstrate that the communicative system in these areas is not limited to the more commonly found small tokens or labels,” Prof. Darnell said.

“These discoveries reveal that there was not a slow development of writing primarily for bureaucratic use as previously believed, but that hieroglyphic writing was more geographically widespread and topically diverse at the time of or shortly after its development.”

“This also suggests that there is a much more expansive use of the early writing system than is indicated from other surviving archaeological material.”

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Fish Consumption Linked to Lower Disease Activity in Rheumatoid Arthritis Patients https://www.bizwhiznetwork.com/fish-consumption-linked-to-lower-disease-activity-in-rheumatoid-arthritis-patients/ https://www.bizwhiznetwork.com/fish-consumption-linked-to-lower-disease-activity-in-rheumatoid-arthritis-patients/#respond Mon, 26 Jun 2017 22:41:09 +0000 https://www.bizwhiznetwork.com/?p=19907 A new study from Brigham and Women’s Hospital and Harvard Medical School researchers has found that frequent fish consumption is associated with lower disease activity in patients with rheumatoid arthritis.

According to Tedeschi et al, fish consumption may lower inflammation related to rheumatoid arthritis disease activity. Image credit: Cattalin.

According to Tedeschi et al, fish consumption may lower inflammation related to rheumatoid arthritis disease activity. Image credit: Cattalin.

“If our finding holds up in other studies, it suggests that fish consumption may lower inflammation related to rheumatoid arthritis disease activity,” said Dr. Sara Tedeschi, a rheumatology fellow at Brigham and Women’s Hospital and lead author of the results published in the journal Arthritis Care Research.

“Fish consumption has been noted to have many beneficial health effects, and our findings may give patients with rheumatoid arthritis a strong reason to increase fish consumption.”

Dr. Tedeschi and co-authors examined data from 176 patients from the ESCAPE-RA (Evaluation of Subclinical Cardiovascular Disease and Predictors of Events in Rheumatoid Arthritis) cohort study.

“We conducted a cross-sectional analysis using baseline data from participants in the ESCAPE-RA cohort study,” they said.

“Frequency of fish consumption was assessed by a baseline food frequency questionnaire assessing usual diet in the past year.”

“Multivariable, total energy-adjusted linear regression models provided effect estimates and 95% confidence intervals for frequency of fish consumption (never to 1/month, 1/month to 1/week, 1/week, and = 2/week) on baseline DAS28-CRP (Disease Activity Score 28-joint count C reactive protein).”

“We also estimated the difference in DAS28-CRP associated with increasing fish consumption by one serving per week.”

The researchers found that individuals with rheumatoid arthritis who consumed fish = 2 times/week had lower disease activity (swollen/tender joint counts along with other assessments) in comparison with those who ate fish never to 1/month.

There was also a graded association, so that increasing servings of fish were linked with incrementally lower levels of disease activity.

“Our findings suggest that higher intake of fish may be associated with lower disease activity in rheumatoid arthritis patients,” the authors said.

“In our cross-sectional analysis of fish consumption in a cohort of rheumatoid arthritis patients, DAS28-CRP was significantly lower among subjects consuming fish =2 times per week compared with those eating fish 1/month,” they explained.

“Each additional serving of fish/week was associated with 0.18 lower DAS28-CRP.”

“The ESCAPE-RA cohort was predominantly white, well-educated, married patients with longstanding rheumatoid arthritis, thus our results may not generalize to other populations,” Dr. Tedeschi and co-authors said.

_____

Sara K. Tedeschi et al. The relationship between fish consumption and disease activity in rheumatoid arthritis. Arthritis Care Research, published online June 21, 2017; doi: 10.1002/acr.23295

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Small business SEO: Your questions answered https://www.bizwhiznetwork.com/small-business-seo-your-questions-answered/ https://www.bizwhiznetwork.com/small-business-seo-your-questions-answered/#respond Mon, 26 Jun 2017 22:40:56 +0000 https://www.bizwhiznetwork.com/?p=19906 All of your small business SEO questions answered.

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times.

Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust.

In this article, I want to look at SEO as a marketing tactic specifically for small businesses. I will share everything we have learned working on hundreds of small business SEO projects. My intention is to arm you, as a business owner, with the knowledge and power to make the right decisions when implementing an SEO strategy — whether you choose to do some or all of the SEO work yourself, employ an in-house SEO or outsource the work to an SEO agency.

It is a given that search engines and SEO will play an important role in the future of your business. And the goal of this article is to use my 20 years of SEO experience to help you make the best possible decisions when putting SEO to work for your small business.

What on earth is SEO?

In 2017, this is a hell of a question. Is SEO market research? Keyword research? Is it building a perfectly optimized website? Is it copywriting? Is SEO content marketing via search engines? Building links and authority? Is SEO conversion rate optimization and analytics? Is SEO ensuring you present a highly positive and credible image to potential customers? Is SEO usability and UX? Is SEO mobile optimization?

The answer to all of these is yes. And much more. SEO is a complex, layered discipline. There are different types of SEO and many factors that can influence your SEO. An experienced SEO consultant will help you identify the type of SEO that is important for your business. This will be influenced by the industry you’re in, the geography in which you operate, and your SEO strengths, weakness, opportunities and threats.

A helpful way to look at this is to consider that a search engine is just a referral engine — a tool that provides the best answers to users’ questions. For your small business to truly succeed in this search landscape, you must do everything in your power to be the best result. Whatever your prospective customers need to make a decision, be driven to provide it. This has the benefit of helping you convert more clicks to customers as well, so this is a sensible all-around approach.

For small businesses, the main SEO areas to consider will be:

  • Website. A well-structured, fast, mobile-friendly website is essential.
  • Content. Your content should help demonstrate why a customer should choose you.
  • Content marketing. Informational blog content can put you in front of a wider audience.
  • On-page. Basic optimization is important so think page titles and meta descriptions.
  • Local SEO. Local businesses need to consider local SEO best practices.
  • Authority building. Links are still highly correlated with strong search engine results.
  • Credibility. Case studies, portfolios, reviews and testimonials help you clinch the deal.

SEO can be complicated. So understanding your current situation and marketplace is key to making the right decisions. And fortunately, for smaller businesses we can often strip away much of the complexity, and the conversation ends up being about content, links and website design.

Is SEO right for your small business?

Search engines are a key way in which we all now look for products and services. So, in the majority of cases, search is a great way to get in front of potential customers. This is not to say that it is the right marketing approach for every business at any given time.

The following should be considered:

  • Budget. You may not have the budget to compete with established competitors.
  • Speed. SEO can take a long time to deliver results, especially in competitive markets.
  • Competition from ads. Ads now occupy a lot of screen space.
  • Big competitors. Some search terms are dominated by titans, and it can be hard to compete.

So, while organic search visibility is always desirable, it should not be relied upon solely, especially if you need results fast and have a long way to go. Typically, other methods like PPC advertising can deliver fast results while you start running the SEO turtle race.

Generally, some form of SEO is certainly a good fit for most businesses, but the real question here is whether SEO is a good fit for your requirements right now. Consider your budget, speed and starting position to determine when this valuable tactic should be introduced. (I covered the topic of how to determine if SEO is a good fit for your business in a previous post.)

In many cases, a combined approach using PPC and SEO can deliver the best results. PPC delivers quick results at a cost, and when your organic visibility builds, you can look at dialing back on your paid search marketing.

So, you may not rank quickly with SEO, but the sooner you start investing in your SEO strategy, the sooner you can benefit from this highly popular marketing channel.

How to choose an SEO provider

This is tough and does require some groundwork on your part. Does the freelancer or agency have a good reputation and positive reviews? Do some digging, and don’t take things at face value. Who is the owner of the business? Who are the SEO consultants? Are they known and respected in the industry?

The following questions can provide a good starting point to generate a discussion with potential SEO companies. Certainly, understanding these questions and potential answers make you a more educated buyer and as such will help ensure your SEO company becomes a secret weapon rather than a wooden leg!

1. How will you improve our SEO?

This is purposely an open question. You are trying to get a feel for the strategy that the SEO company will follow. We would like to see mention of technical audits and fixes, on-page optimization, local SEO, page speed optimization, mobile optimization, content optimization, keyword research and most likely some form of link and authority building.

2. What type of SEO work do you specialize in?

SEO has many moving parts. Technical. Local. National. Organic. Content. Links and authority. Many smaller agencies focus only on small parts, so ask the question to be sure this agency is a good fit for your requirements.

3. What specific jobs will you work on each month?

We would expect the agency to detail an initial three-month process that involves technical audits and fixes, on-page optimization, content creation, content optimization and link building.

4. What strategies do you use to build links and authority for a site?

This is an important question. We are looking for an understanding of how the web and page rank works. We want natural links. Typically, we would want to see some form of content created (or promoted) to build links to a content piece. Some form of guest posts for exposure. Possibly some digital PR.

We don’t want to see mention of link farms, private blog network (PBN) sites, dropped domains and the like. We really want to ask the company if all links will comply with what Google considers acceptable (i.e., no link schemes).

5. Do you adhere to all of Google’s Webmaster Guidelines?

Leading on from link schemes, we can ask about Google’s Webmaster Guidelines. Again, this shows you are an informed buyer, and many a low-quality company will run a mile when you ask this question (which is exactly what you want).

6. Can you provide case studies or examples of similar companies you have helped?

It is always good to get some examples of similar companies that the business has helped. You want an example of how the provider took someone (ideally in a similar industry) from the position you are in now to a position of strength.

7. What metrics do you measure to track progress?

You want to know which metrics the company will use to track success. Keyword rankings are the baseline here, but ideally, we want to see a more robust set of SEO KPIs. For small business SEO, you likely can’t expect too much, but I am fond of total organic search traffic — the total number of pages receiving organic search traffic.

8. Do you have contracts or a minimum term?

You certainly don’t want long contracts for unproven providers. If there are contracts, then you want a get-out clause after three months, when you will have a better measure of the company.

9. How what will you report to us each month?

The quality of reporting will depend on the budget to some extent, but you will be wanting reports on the visibility of tracked keywords, improvements in results for tracked keywords, work completed (including all links) and work planned for next month.

10. How often do you review progress?

Here we want to know what will be reviewed, and when. After six months with a good provider, you will likely be in a far improved position. Hence, you want to know how the strategy will change. I would be looking for either three-monthly or six-monthly reviews here.

Can you do SEO yourself?

The simple answer here is yes. At least some of it. If you have been running a website, then you are likely doing some SEO yourself already. However, a professional will do a better job and generate improved results more quickly. Likewise, your time may be better spent doing what you do and paying an SEO consultant to do their thing.

Certainly, there are some good resources out there if you want to have a go, and I recommend for all small business owners to at least have a look. Even if you only do the reading and don’t attempt to perform any SEO yourself, you’ll still be a better-educated buyer.

Some SEO resources worth your time:

If you really want to go deep, I recommend the following two books:

The key takeaway is there are elements of SEO you can do yourself, but a skilled consultant or agency will get you better results in less time.

*Things get a little more difficult on the link-building side of things. Doing this and doing it well requires specific talents. Marketing strategy, content creation, graphic design, outreach — there are a lot of moving parts, and you can spend a lot of time on the link-building hamster wheel with little to show for your efforts. If you can, use a pro.

SEO-friendly small business websites

I covered building SEO-friendly websites in some detail in a previous column, and I would certainly recommend that you give that a read.

The usual suspect platforms like WordPress and Magento can work well here, depending on your business requirements. Certainly, self-provisioning platforms like Wix, Weebly and Squarespace are starting to show real promise as well for creating SEO-friendly sites without a huge learning curve or massive costs.

Small business SEO tools

If you are going to have a go yourself, then there are some tools you can use to help provide information on what you can easily optimize. Many of the big tools will have a monthly fee, and before long, putting a toolset together could cost as much as a reasonably priced SEO provider, so you have to take that into consideration.

  1. Screaming Frog — SEO Spider. This really is the SEO Swiss Army knife, and it will give you intel on broken links, page titles, meta descriptions, URLs and so much more. The tool is free for up to 500 pages, so most small businesses should have no costs here. However, at only £149 for the year, it comes in way cheaper than any of the typical SEO tools.
  1. Moz.com. Moz builds on the crawling tool of Screaming Frog and presents issues in a prioritized format. There are also other tools to do keyword research, rank tracking and link analysis. Moz.com is a well-rounded SEO toolset. It certainly won’t do the SEO for you, but it does a really good job of pointing you in the right direction. Moz Pro has a 30-day free trial, so you can likely get in to make some improvements to your site and get out without generating any costs.
  1. Google Search Console. This one is free and provides diagnostic information direct from the horse’s mouth. It won’t rank your site for you, but it will help you identify potential areas for improvement.
  1. Ubersuggest. Ubersuggest is a powerful keyword research tool that taps into the myriad search suggestions to help you identify a broader range of keywords you can target.
  1. Answer The Public. Answer the Public again uses keyword search data, but it uses where, which, who, what, when and why prefixes to provide commonly asked questions. This is very powerful for identifying the questions your prospective customers have so that you can target them with content.
  1. Google. Often the best source of information is simply the search engine itself. Who are your competitors? Where are they mentioned? Who are the biggest ranking sites in your industry? To truly understand which sites Google finds authoritative in your space, what better way to answer that question than to Google it?
  1. Majestic/Ahrefs. Both of these tools will give you information on who links to your competitors, and this can provide some simple direction for a link- and authority-building campaign.

Note: None of these tools will do SEO for you. At best, they provide direction. However, SEO is one of those areas where there is always something you could be doing to improve your standing, so if you are stuck for ideas, these tools will deliver in spades.

Small business SEO tips checklist

Over at my agency, Bowler Hat, we have just compiled a comprehensive list of 30 small business SEO tips to radically improve your SEO in 30 days.

The following are 10 of my favorites and should be easily actionable with a bit of research:

  1. Register with Google Search Console.
  2. Register with Bing Webmaster Tools.
  3. Claim or create a Google My Business listing.
  4. Conduct keyword research.
  5. Organize keywords by page.
  6. Target long-tail keywords.
  7. Test your keywords with PPC.
  8. Optimize your page titles.
  9. Optimize your meta descriptions.
  10. Request links from business partners.

There is so much that you can do as a small business to help improve your own SEO given a bit of time and structure.

Small business SEO nirvana

That’s a wrap. As ever, I would love to hear your experiences optimizing your small business website or answer any questions you have over on Twitter or LinkedIn. Alternatively, drop me a message via the author contact box here on Search Engine Land.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

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5 successful B2B AdWords best practices for any company https://www.bizwhiznetwork.com/5-successful-b2b-adwords-best-practices-for-any-company/ https://www.bizwhiznetwork.com/5-successful-b2b-adwords-best-practices-for-any-company/#respond Mon, 26 Jun 2017 22:40:55 +0000 https://www.bizwhiznetwork.com/?p=19905

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good.

Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately.

1. Start with negative keywords

Homing in on the keywords that work for you is the single most important step for running profitable advertising for your company. The best way to do that is by answering the question, “What were the keywords that actually triggered my ads?” using the Search Terms report, and trimming the nonsense using negative keywords. In this case, there are two important exclusion categories.

Irrelevant searches

Does the search have anything to do with your company? Depending on how broad your keywords are, you’ll need to exclude homonyms, pop culture references (see below), misspellings and NSFW searches.

Here’s a ridiculously hypothetical situation: You sell delicious homemade fig preserves, so you bid on the keyword “jam.” You then realize your ads aren’t doing so hot because most people who google the term “jam” are looking for Michael Jackson’s 1991 smash hit starring Michael Jordan. People then click your ad and leave disappointed, without making a purchase, because they had a glimmer of hope that Michael Jordan also came out with a delicious jam that no one knew about.

I mean, hey, people can be unpredictable sometimes. Spend enough time in the Search Terms report and you’ll know that all too well.

Unqualified traffic

The second type of exclusion is preventing searches from people who aren’t quite ready to buy (unqualified traffic) who may still cost you a click. Here’s a shortlist to get you started.

  • Job seekers: -hire -employer -job -jobs -occupation -occuptions -careers -career -full-time -part-time -work -resume(s) -salary -salaries -intern
  • Budget hunters: -free -cheap -ebay -craigslist -bargain -liquidation -quote
  • Online learners: -learn -classes -school -tutorials -university -course -textbook -book -training
  • Press review seekers: -reviews -rating -option -articles -info -pics -how-to -case study -journal -magazine -statistics -stats -white paper

It’s important to focus on lead quality. Perhaps users looking for a free tool via Google convert well on a free trial, so you’ll want to attack, rather than exclude traffic for free resources or products.

There are three keyword match types you can use filter out keywords with more precision and reliability:

Negative broad match

  • Your ads will not show if all your negative keywords are present in search query
  • Order does not matter

So, if your negative keywords are “Ford Mustang”:

✅ Ad will show: “Colonial Spanish horse Mustang

❌ Ad will not show: “Is the Mustang made by Ford?”

Negative phrase match

  • Your ads will not show if all your negative keywords are present in search query
  • Order matters

So, if your negative keywords are “Banana Pudding”:

✅ Ad will show: “Does pudding with bananas taste good?”

❌ Ad will not show: “Best banana pudding recipes”

Negative exact match

  • Your ads will not show if all your negative keywords are present in search query.
  • Order matters.
  • No extra words.

So, if your negative keywords are: “Yellow Taxi”:

✅ Ad will show: “Taxi New York Yellow”

❌ Ad will not show: “Yellow Taxi”

Negative keyword best practices

  • Look for people searching with action words like “buy” or “purchase.” If you are going to pay for expensive keywords, you might as well make sure those converting are at the bottom of your funnel. Other popular and actionable keywords are “free,” “trial” and “demo.”
  • Use the keyword planner tool and do simple Google searches to see what pops up. If there are patterns and popular terms that aren’t relevant to your business, start building that negative keyword list!
  • Automate the process. Once you’ve figured out all your negative keyword terms, add them in bulk to save you some time.

2. Strategic remarketing

Remarketing is rewarding when done right. However, most companies fail to provide customization to make that coveted conversion as frictionless as possible. Here are a few tactics to get you started:

Bid on conversion

Every retargeting effort should be centered around the value you’re offering to your audience. Show a different message or value proposition based on where the user dropped off.

If there is a shopping cart abandon, retarget the user and offer them a coupon code or a discount. This goes back to paying more for those farther down the funnel. If you pay, they will come!

Time-delayed retargeting

Targeting someone for 60 days can get creepy and outright annoying. Creating a time-delayed retargeting campaign can significantly reduce fatigue, because you’ll be providing new messaging, designs and ads in a sequential order.

New to remarketing? Here’s a four-step recipe to success.

3. Target your competitors’ customers with Gmail ads

There are over a billion users on Gmail — it’s like a California gold mine in 1849. Yet few advertisers are taking advantage. Here are a few pointers to mine those conversions.

Through Gmail ads, you can:

  • target people who have visited a specific website.
  • target people who are communicating with certain domains.

Remember, a high CPA (cost per acquisition) isn’t necessarily a bad thing. Determine your customer’s lifetime value and bid accordingly. Here’s a great guide I use to remind me what it takes to crush the competition on Gmail.

4. Effectively challenge competitor keywords

If you’re not feeling Gmail ads, take the traditional route by targeting competitors’ keywords on the search network. One company that crushes this tactic is SEMrush, the ultimate keyword resource. See what happens when I search “Wordstream alternative” on Google:

wordstream alternative SERPS page

When doing this, make sure your content is relevant to the ad and the search term. Your ad will be reported and removed if you are bidding on company X and your ad is misleading by pretending you are company X.

And remember, while you are allowed to bid on your competitors’ brand names, you’re not allowed to use those brand names in your ad copy. Doing so may cause your ad to be removed.

5. Win free real estate and click-throughs with extensions

Want more real estate, a 10-15 percent better CTR and a higher Ad Quality score for free? Add extensions! (Pun intended.)

Extensions are added snippets of information that you can tack onto your ad to create a more effective selling proposition. When we search “Brooklyn real estate agent,” the top position ad takes up nearly 40 percent of the real estate on mobile.

Additionally, when targeting competitors, let the extension sitelinks lead the user to a competitor comparison page. That way, the competitor’s brand keywords are on the site, which increases Quality Score for ads that bid on competitor brand terms. It’s also an easy way for customers to understand why you are better than company X (that is, if you believe in your product!).

Bonus! 🚨 Experiment with emojis 🚨

Google announced back in 2015 that emojis in search results were officially out. Only a year later, they announced that emoji search results were gone. This year, they’ve slowly rolled out emojis in AdWords, according to Search Engine Watch. Keep your 👀 peeled.

Now go!

Feel free to reach out with any and all questions or success stories @ToddSaunders — I read all my tweets!


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


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Danny Sullivan: My new role as advisor for Third Door Media https://www.bizwhiznetwork.com/danny-sullivan-my-new-role-as-advisor-for-third-door-media/ https://www.bizwhiznetwork.com/danny-sullivan-my-new-role-as-advisor-for-third-door-media/#respond Mon, 26 Jun 2017 22:40:54 +0000 https://www.bizwhiznetwork.com/?p=19904

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer.

Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes our Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces our SMX: Search Marketing Expo and MarTech conferences.

I’m extremely proud of all that we’ve accomplished since the company began back in 2006. We have the aforenamed industry-leading vertical publications and successful conferences. Our company has grown to over 40 people. And it’s all been done organically, without VC funding, and has been consistently profitable.

Time for a change

My move to a new role is because I’m ready to try something different. What that is, I don’t know! I have no immediate plans, other than to enjoy some time off. I might do some consumer tech writing down the line, which I enjoy and did a bit in the past, in my extra time. I might explore other types of writing, perhaps about science fiction on TV and in movies. All I know for certain is that I’ll remain pretty active on Twitter with opinions about tech and beyond.

Goodbye to a great team that remains

We’ve transitioned to the change internally over the past few months. Michelle Robbins has been promoted to SVP for content and marketing technology — congrats, Michelle! She has great knowledge in search and marketing technology, having been on the front lines of that for years, making her well-suited to oversee the strategic direction of our coverage.

The excellent Matt McGee has already been overseeing our day-to-day and long-term coverage aspects since 2012. Barry Schwartz — the hardest-working person in SEO — continues as our news editor, employing his superhuman powers to monitor thousands of sources of information.

Ginny Marvin remains watching over the paid search space for us with an insider’s knowledge that’s unmatched, as well as the digital advertising space in general. Barry Levine keeps on as marketing technology reporter extraordinaire. Amy Gesenhues continues doing her insightful interviews with CMOs, CMTOs and coverage of all aspects of digital marketing. Greg Sterling remains our go-to person for all things mobile, local, legal and big picture analysis. Tim Peterson will keep on getting the scoops and deep coverage in the social media space, along with both Greg Finn and Tamar Weinberg.

Beyond our reporting staff, our stellar features team will continue doing the hard work that’s largely unseen, recruiting and editing content from in-the-trenches contributors. Pamela Parker, with her associates Jessica Thompson and Desiree DeNunzio, do such an outstanding job to ensure that our content goes above and beyond. And Liz Craig, our copy editor, makes certain that all of our content reads professionally.

On the conference side, Chris Sherman remains heading up our SMX shows, as he’s done since the beginning. His nearly two decades of experience in the search conference space is unmatched. Karen DeWeese knows the ropes of all our event logistics and will keep things running as smoothly as she ever does. Our MarTech event continues to be programmed through our partnership with Scott Brinker, the leading voice of marketing technology.

Our social and growth teams, who I worked with closely, will continue to do their great work for Marc Sirkin, our SVP of experience and marketing. Monica Wright is so wonderful for ensuring that our engagement stays strong. Lauren Donovan keeps our content flowing on Facebook, Twitter and delights on Instagram. Kyle Pouliot does the same for our conference content and is a madman when we unleash him on Snapchat filters. And Katie Jordan helps them all where needed, our former intern — and third-degree blackbelt — so good that we brought her on full-time last year. Elisabeth Osmeloski keeps developing our audience and improving the experience of our conferences, including being instrumental in making our Search Engine Land Awards a great event.

See you at the Search Engine Land Awards!

Speaking of the Search Engine Land Awards — also known as “The Landys,” they’ll happen again at our SMX East show — and I’m looking forward to attending those this October and seeing people from our SMX and Search Engine Land communities.

Not just work colleagues but a second family

The people I’ve named above are those I’ve worked most closely with over the years, but our company includes many more people in our sales, marketing services, conferences and administrative areas. Everyone at Third Door Media is amazing. Our company is entirely remote. We have no central office, no headquarters, nor a need for that. It’s possible because of a great self-starting team that does its utmost each day.

A few years ago, my youngest son asked me if it was fun helping to lead a company because “you get to boss everyone around.” I told him it was much different than that. Helping run a company, I explained, was like having an entire second family. You worry about them. You want them all to succeed. You care about them. Or at least, that’s how it’s been for me at Third Door Media. It’s been a second family. It’s been a wonderful family, and I’m thankful to everyone in it. I’ll continue to be part of that family in my new role, offering advice as needed.

I know that the company will continue to do well with so many phenomenal people in it. I also know it will continue to do well headed by Chris Elwell, our CEO and my great friend, who I’ve worked with in our Third Door Media partnership and before that back to 1997. He has been the guiding hand that saw a company launched right just before huge economic downturn of 2008 get through that unscathed and ensure that we’ve grown and thrived. I look forward to watching him, along with everyone, succeed in the years to come.

I don’t have big reflections on my years reporting about search, because I largely did that last year, on my 20th anniversary of covering the space. If you’re interested, please see them here: 10 big changes with search engines over my 20 years of covering them.

I’ll repeat what I said at the end of that. I’ve been fortunate to have had a front-row seat in watching the search and digital marketing space unfold. It’s been an honor and privilege to cover the space. I’m glad that there’s a great team in place that will continue to do that, to help digital marketers succeed.


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SMX Advanced: A paid search roundup https://www.bizwhiznetwork.com/smx-advanced-a-paid-search-roundup/ https://www.bizwhiznetwork.com/smx-advanced-a-paid-search-roundup/#respond Mon, 26 Jun 2017 22:40:53 +0000 https://www.bizwhiznetwork.com/?p=19903

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception!

Maximizing Performance With AdWords Campaign Drafts And Experiments

Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed to this list rather quickly. Elkins, who is director of paid search at Red Ventures, spoke about leveraging campaign performance with Google Campaign Experiments Drafts, a somewhat “new” replacement for AdWords Campaign Experiments (ACE).

For a quick overview, Google’s testing capabilities began modestly with indefinite ad rotation, which evolved into ACE in 2014, and then more recently, New Campaign Drafts — a playground that offers plenty of new opportunities to improve our campaigns, including tests for ad copies, extensions, bid strategies, and of course, ad rotations. Elkins offers the following tips for leveraging New Campaign Drafts, starting with implementation:

  • Define hypothesis to test.
  • Identify primary KPI to determine success.
  • Apply only one variable to keep results clean.

Pro tips:

  1. Append the original campaign name with (1) a test descriptor and (2) the date the experiment launched; this will make it easier to track results.
  2. Schedule the experiment to end one week after you expect the test to gain significance.
  3. Toggle split based on how much risk you want to take (50 percent-50 percent neutral split — no risk, different percentages imply more risks).
  4. Use the performance comparison tool to quickly identify variances, and decide when the experiment has reached significance.
  5. When deciding between updating your original campaign and converting to a new campaign, ask yourself, “Did my experiment involve a learning phase?”
    1. Yes? Convert to a new campaign.
    2. No? Update your original campaign.

Elkins covers three case studies where he tests New Campaign Drafts hypotheses, which you can find in his slides.

Overall, it’s worth trying New Campaign Drafts for yourself, as it opens new testing scenarios that were impossible in the past. The setup is straightforward and intuitive, and the split statistics make it easy to quickly identify significant changes in the relevant KPIs. Yet because AdWords basically duplicates the campaign for the test, there are a couple of things that weren’t addressed in the session and are worth knowing. For example, if you use third-party tracking on the keyword level, you should remember to differentiate those in draft from the original; otherwise one will end up having duplicate tracking.

It is also important to ensure settings and bidding are consistent or untouched during the time of the test — if these are maintained in just one of the two campaigns, results will be inconclusive.

Additionally, it is worth mentioning that New Campaign Drafts is not yet applicable toward Shopping, which in this case we’d need a scheduled A/B test. If you are working with Shopping campaigns, I covered how to implement A/B testing at SMX London, which you can find here.

Taking Audience Targeting to the Next Level

I found one other session incredibly dynamic, which was “Taking Audience Targeting to the Next Level,” presented by David Szetela, Andy Taylor and Michelle Morgan. It’s obvious that “target audience” is a building block all campaign managers must take the time to invest in, and at first glance it may seem like low-hanging fruit — but this session introduced some cream-of-the-crop techniques that marry targeting options with multiple data sources, ultimately maximizing ROI in campaigns and proving audience targeting can reach the highest degree of complexity.

David Szetela, founder and CEO of FMB Media, gave a detailed overview of all types of advanced retargeting options for Google Display Network. GDN is one of the most valuable channels due to its expansive reach, versatility in ad format and numerous targeting capabilities. Check out his slides to find his tips for each targeting capability:

I was particularly intrigued by the presentation by Andy Taylor, Merkle’s associate director of research, about a new(ish) AdWords feature he’s been tinkering around with: Customer Match. I’m sure you were all jumping out of your seats when this came out last year — we definitely were, so naturally we were all very eager to hear his results.

Taylor found that despite Customer Match yielding less than 5 percent of clicks, returns on average double the conversion rate at one-third the cost for Google PLA. Ratios like these never last, so now is a good time to jump into the game if you aren’t already playing. Despite its return, one caveat to Customer Match is that Google experiences a few blips when matching emails with searchers. Match rate of Customer Match varies a lot depending on email provider (with Gmail having a 90 percent match), but also depending on demographics. Younger people frequent Gmail, so if you plan to target that demographic, Customer Match will deliver a more extensive list.

Aside from a small reach, I think that Customer Match is an option that has yet to be explored deeply. I found it especially interesting to hear how to best utilize this type of audience, whether it is for upselling or cross-selling in a separate campaign to test incremental value of remarketing. Taylor mentioned that Customer Match is a small batch that packs a punch. Despite small reach, it is very effective for testing, as one could set up a test and control group in the frame of the Customer Match A/B test, turn off the ads in the test group and keep the ones in the control group running to determine whether remarketing has an impact on the order volume of the users.

Additionally, implementing RLSA and Customer Match can yield substantially higher CR and CTR. From our side at Crealytics, we also dove into this new feature and found that RLSA and Customer Match have proven to drive incremental revenues of 18 percent or more. If you’re interested in fine-tuning your remarketing strategy, we’ve made it easier to assess your status quo with this RLSA benchmark script.

The final leg of the session was on negative audiences, which are imperative for reaching only the audience that is relevant to your business. Our team enjoyed this presentation by Michelle Morgan, director of client services at Clix Marketing, who stressed that negative audiences are used for two purposes: to exclude unwanted users or to shape audiences and deliver a consistent message to each list.

Unwanted users include those who are already a lead, have poor engagement, are the wrong fit or fit a specific audience pattern. Luckily for you, Morgan paves the way to extract these lists, which can be found on her slides (below).

Regarding audience shaping in Display, Morgan advises to begin with layering, or prioritizing audiences by order of importance, and then to exclude down the hierarchy. Hierarchies can include audience size, highest value targets, sales funnel position or audience targeting strategy.

Ultimately, when using negative audiences to shape an audience, we are fundamentally enabling ourselves to deliver the right message to the right people. By shaping audience and buckling down on the appropriate audience, we can avoid inappropriate messaging, poor efficacy, and of course, wasting ad spend.

Overall, from this session, we got a taste of where audience targeting is heading as more information about users becomes available. This data will ultimately be integrated into new scenarios, such as the algorithmically informed bidding using audience data, or “people-based” data. One thing is sure: Audience targeting is becoming multi-faceted, multi-layered and convoluted, allowing infinite scenarios to cross data sets — and therefore many, many testing opportunities in the near future.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


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Bing Ads now offers competitive share of voice metrics https://www.bizwhiznetwork.com/bing-ads-now-offers-competitive-share-of-voice-metrics/ https://www.bizwhiznetwork.com/bing-ads-now-offers-competitive-share-of-voice-metrics/#respond Mon, 26 Jun 2017 22:40:52 +0000 https://www.bizwhiznetwork.com/?p=19902

New columns are now available in Bing Ads to see competitive metrics related to impression share.

The Competitive (Share of Voice) metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab. They are also accessible in several reports via the Bing Ads API.

There are six new metrics available, including Impression share (IS) lost to rank and IS lost to ad relevance.

Claire Lee, Bing Ads platform program manager, added in the blog post that more reporting updates are in the works. “One of our goals for reporting on Bing Ads is to surface the information you want, in the context you want it, so you can make quick and informed decisions across your ad campaigns,” Lee said.


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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets https://www.bizwhiznetwork.com/bing-ads-editor-updates-bulk-edit-copy-multiple-campaigns-manage-device-radius-targets/ https://www.bizwhiznetwork.com/bing-ads-editor-updates-bulk-edit-copy-multiple-campaigns-manage-device-radius-targets/#respond Mon, 26 Jun 2017 22:40:51 +0000 https://www.bizwhiznetwork.com/?p=19901

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in.

The most requested update here is the ability to select multiple campaigns or ad groups for bulk filtering and editing, as well as copying and pasting multiple items from one account to another. This is only available in the Windows version of BAE. Hopefully, it will roll out to the Mac version soon.

With the recent changes in device targeting and bid adjustments, Bing Ads has added a “Device targets” menu option in the left pane in Editor. Here you can manage targeting and bid adjustments.

Under “Locations,” now you can set multiple radius targets with different bid adjustments for a single location. For example, you might want a higher bid adjustment for a five-mile radius than for a 10-mile radius.

Finally, you may also notice it’s faster to navigate, edit and get data from different statistics views in Editor due to a change in the way data is cached in the desktop tool.


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SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes https://www.bizwhiznetwork.com/searchcap-bing-ads-editor-update-bing-ads-voice-metrics-danny-sullivan-changes/ https://www.bizwhiznetwork.com/searchcap-bing-ads-editor-update-bing-ads-voice-metrics-danny-sullivan-changes/#respond Mon, 26 Jun 2017 22:40:50 +0000 https://www.bizwhiznetwork.com/?p=19900

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local Maps

Link Building

SEO

SEM / Paid Search

Search Marketing


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