Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names.

In version 4.0 of the API, Google noted that “you can now create Posts on Google directly through the API.” The changelog include a bunch of other features, but the Google Posts is the most notable.

Technically, this can enable third-party developers and tool designers to automate a lot of the posting in the Google Posts interface, similar to the way brands manage their social accounts with Twitter, Facebook, LinkedIn and others.

As Mike Blumenthal said, this is limited to “business[es] with fewer than 10 locations.” Blumenthal says Google appears to be testing support for chains with more than 10 locations.

It will be exciting to see which third-party tools add support for Google Posts first.

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