Shopping campaigns are a major source of website traffic and revenue for retailers — and not just during the holiday season! Studies show that only 4 percent to 6 percent of the millions of retail products indexed within Shopping products actually receive clicks. The reality is that it’s harder than ever to effectively manage, execute and track your Shopping campaigns — especially for large retailers looking for scale.
Join our panel of experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC and other important cost metrics.
Register today for “Shop ‘til You Click: Creating Shopping Campaigns at Scale,” produced by Digital Marketing Depot and sponsored by Marin Software.
About The Author