South African Tourism’s 2017 travel trade activity in numbers

Skype January 30, 2018 Africa, Afrikka, Around The World, Travel Leave a comment 449 Views

In 2017, South African Tourist invested more than ever in UK and Irish travel trade activities to promote South Africa as the ultimate vacation location through training occasions, roadshows, workshops and orientation trips.

As a result of the tourist body’s travel trade program in 2017, a record-breaking 900 travel agents were trained on the location in 8 cities throughout the UK and Ireland, with 36 representatives hosted in South Africa on 6 separate FAM journeys, visiting holidaymaker favourites of Cape Town, the Garden Path, Gauteng, Mpumalanga and KwaZulu-Natal.

A 2017 emphasize was the 3rd year of SATSchool from 13th– 16th November, a ‘one-stop store’ training platform focused on gearing up travel agents with all the information they have to offer the destination– from the distinct selling points, the current news, and the best ways to respond to client questions. The roadshow occurred in Cork, Manchester, Birmingham and London, with essential partners including British Airways, city traveler organisations such as Cape Town Tourist, Check Out Knysna, Eastern Cape Tourist, and destinations and experiences such as Ocean Blue Adventures and Monkeyland/ Birds of Eden.

Tolene Van der Merwe, Center Head UK & & Ireland for South African Tourist, stated: “The UK and Ireland are essential markets for South Africa; the UK being our top source of international arrivals and Ireland representing a wonderful chance for development. Following an extremely successful year in 2017, we’ll be continuing to work closely with members of the UK and Irish travel trade through training workshops, takeover days, familiarisation journeys and running our fourth year of SATSchool to assist us attain our over-arching worldwide goal of bring in 5 million more travelers to South Africa within the next 5 years.”

South African Tourist’s travel trade technique for 2018 will consist of an increased existence within the UK and Ireland, focused on the return of SATSchool in November 2018, even more training occasions, roadshows, workshops and hosted agent FAM trips in the destination. Information will be revealed throughout the year. The traveler board will likewise be releasing trade-specific social media channels to supply an instant source of details and interaction exclusively to its trade partners.