In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer:Source: Instagram YouTube balloon bike: Source: Instagram Google metro …
Read More »New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …
Read More »How to optimize for voice search
dennizn / Shutterstock.com The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple …
Read More »Google rolls out similar audiences for Search and Shopping
AmsStudio / Shutterstock.com Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from past site visitors — remarketing lists for search ads (RLSA). The company also officially announced the global availability of Customer Match targeting for Shopping campaigns. Google first teased the expansion …
Read More »Search in Pics: Bing body painting, Google airplane seat room & hallway race track
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing …
Read More »Google launched more than 1,600 new changes in search last year
Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made last year, how many tests they tried out and the various numbers around their diverse set …
Read More »6 key paid search trends from Merkle’s Q1 2017 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at some of …
Read More »Is Google testing its own jobs search engine?
Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you …
Read More »SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a …
Read More »IAB: Paid search was 48 percent of total digital spend in 2016
Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to the IAB’s 2016 revenue report, released yesterday. On a percentage basis, desktop paid search declined by 10 points and was down by a little under $3 billion in real …
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