Tag Archives: search

New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …

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How to optimize for voice search

dennizn / Shutterstock.com The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple …

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Google rolls out similar audiences for Search and Shopping

AmsStudio / Shutterstock.com Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from past site visitors — remarketing lists for search ads (RLSA). The company also officially announced the global availability of Customer Match targeting for Shopping campaigns. Google first teased the expansion …

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6 key paid search trends from Merkle’s Q1 2017 report

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at some of …

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Is Google testing its own jobs search engine?

Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you …

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IAB: Paid search was 48 percent of total digital spend in 2016

Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to the IAB’s 2016 revenue report, released yesterday. On a percentage basis, desktop paid search declined by 10 points and was down by a little under $3 billion in real …

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